Time Inc. Launches Health Brand

NEW YORK — Time Inc. is launching Time Health, a new multimedia brand that builds on the company’s trusted health and wellness journalism, practical information and actionable advice. The Time brand is already known for its health stories, with some of its most successful issues covering health and a large special interest health publication series sold at newsstands.

Time Health will draw on the full portfolio of Time Inc.’s brands, including Time, Health, Fortune, Cooking Light, Real Simple, My Recipes, Southern Living and People. Time Health will cover everything from health information and condition-specific food recipes to healthy lifestyle management strategies.

“Time Inc. is a trusted voice of the human story, and there is no human experience more personal than your health and the health of those you care about,” said Alan Murray, Time Inc. Chief Content Officer. “Time Health will allow us to leverage the full scale of Time Inc. to provide authoritative coverage of this critical area to all our audiences. We are delighted to have the American Heart Association as an advertiser for this initiative.”

Time Health will introduce products and partnerships that are expected to allow patients, caregivers and health-minded consumers to expand their health knowledge through cutting-edge video content, including virtual reality and personalized user experiences, and rich data insights. Recognizing the importance of engaging with patients in physician offices, Time Health will also introduce point-of-care magazines to bring the company’s trusted voice into waiting rooms that see over 900 million patient visits annually when people are discussing critical health topics with their clinicians.

The American Heart Association is an advertiser for Time Health’s new cardiovascular section on Time.com.