NEW YORK — Altice USA has acquired Audience Partners, a leading provider of data-driven, audience-based digital advertising solutions.
Terms of the deal were not disclosed.
Altice USA is the fourth largest cable operator in the United States, delivering residential and business services to 4.6 million customers across 20 states.
Altice has a successful TV data and addressable advertising track record in the New York Designated Marketing Area (DMA), and this will expand to include the unique digital capabilities of Audience Partners thus delivering seamless multiscreen addressable solutions.
Audience Partners is based in Plymouth Meeting, PA, with offices in Washington, D.C. and Toronto.
“By acquiring Audience Partners, Altice USA aims to build the most innovative, data rich, and intelligent advertising platform, offering our advertising and MVPD clients the ability to implement multiscreen addressability and advanced analytics,” said Dexter Goei, Chairman and CEO, Altice USA. “We are very pleased to welcome Audience Partners to the Altice USA family.”
“This is an extraordinary moment for Audience Partners as we join Altice USA,” said Jeff Dittus, Chairman and CEO, Audience Partners. “We look forward to working with Dexter and the team to combine Altice USA’s expertise in addressable television with our unique addressable digital solutions to meet the evolving needs of all of our clients across all platforms.”
Altice USA was established following the acquisitions of Suddenlink Communications in 2015 and Cablevision Systems Corporation in 2016, and today is the fourth largest cable operator in the country. As a pioneer of data-driven, addressable television advertising the U.S., Cablevision was the first multichannel programming distributor (MVPD) to bring addressable television advertising to the New York DMA.