Closes $5 Million Series A Funding

NEW YORK —, which develops cloud-based marketing automation solutions for the healthcare industry, has closed a $5 million Series A investment from New York City-based Spring Mountain Capital. The capital will be used to invest in product innovation and client success initiatives.

“While our growth has been highly capital-efficient to-date, the time was right to bring in additional funding to support the expansion of our healthcare marketing automation platform. We are doing things that have never been done before in the industry and the demand we are seeing is phenomenal. With the rapid success of our recently-launched enterprise business and our ever-growing client base of thousands of private practices, we’ve never been more excited to kick off a new year,” said Andrei Zimiles,’s Co-Founder and CEO.

“ is the only truly holistic marketing platform that is purpose-built for healthcare organizations. We are fortunate to have an experienced, energized and talented team at every level and this financing round will allow us to continue to invest in our team, our product and further innovation,” said Gary Millin,’s Co-Founder and Executive Chairman. “We are pleased to be partnering with Spring Mountain Capital, whose depth of domain experience will be vital as we enter this next phase of growth.”

“More and more, patients are seeking information online before choosing a physician or dentist. Doctors are attempting to adapt to this significant change in healthcare consumption and are motivated to ensure that their online profiles are accurate and their online reputations are properly maintained; however, they are finding themselves ill-equipped to do so,” said Raymond Wong, Managing Director and Head of Spring Mountain Capital’s Private Equity Group, “ is uniquely positioned to solve this growing problem for healthcare organizations and we are pleased to partner with the team to continue to drive innovation in healthcare marketing.”

Founded in 2012,’s SaaS platform helps healthcare organizations of all sizes acquire, retain, and engage patients. As part of its differentiated offering, has established partnerships with the leading physician directories and local search sites to syndicate listing data, appointment booking functionality, and patient reviews directly to their sites and apps. This gives clients complete control over their digital footprint and the ability to automate the time-consuming data updates necessary to ensure compliance, reduce risk, and provide accurate information to patients.

Late last year, the company completed work on its new marketing automation platform, which ties together all of its core services and introduces intelligent patient messaging across email, text message, and voice calls.’s new platform also features more sophisticated reporting and dashboards designed for large healthcare organizations with thousands of providers and locations.