NY Times Redesigns A2-A3 Pages

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NEW YORK — The New York Times has introduced a redesign of its A2 and A3 print pages, which are the first pages inside the front cover. The new pages feature Times content, a mini crossword puzzle and a new look under the direction of Tom Jolly, associate masthead editor, and Jake Silverstein, editor in chief of The New York Times Magazine.

The redesign, aimed to give readers an overview of what The Times is doing both in print and digitally, is modeled after the “front of the book” concept of a magazine. Pages A2 and A3 will become a place where readers will find interesting, useful and fun information about what The Times is doing not only with its core news report, but throughout the entire organization. The pages will offer stories and content that has not been part of the print paper before.

“The Times has a universe that extends well beyond the print newspaper, and we’re excited to transform pages A2 and A3 into a must-read destination that gives readers a sense of that,” said Dean Baquet, executive editor, The New York Times. “As we continue to invest and innovate in print, this redesign is a step toward creating a print newspaper for a digital era.”

Some of the features that readers can expect to find include:

  • Inside The Times: a behind-the-scenes look at our journalism;
  • On This Day In History: a memorable headline from our archives;
  • Spotlight: reportage and repartee from Times journalists
  • The Conversation: the most popular posts from across NYTimes.com;
  • Of Interest: noteworthy facts from that day’s paper;
  • Quote Of The Day;
  • Here To Help: tips for daily life, movie and tech recommendations, recipes, and more;
  • Highlights from The Times’s robust video and audio content, as well as upcoming Times events and conferences

For the first time, The New York Times masthead will now appear at the top of A2 instead of on the editorial page. The changes to A2 and A3 represent a sharp departure from what the pages have been used for in the past. Previously, A2 had been home to corrections and summaries of articles found throughout the newspaper, and news articles could be found on A3. The corrections and news articles will now appear elsewhere in the paper.

“The new A2 and A3 pages are meant to give a reader a sense of the scope of what’s happening in the world of The New York Times each day, from the contents of the print paper to the stories that are trending on our site to what our journalists are posting on social media,” said Jake Silverstein. “We hope these changes transform this valuable newspaper real estate into a delightful part of the daily newspaper reading routine.”

The redesign of these pages has also made room for a small and addictive puzzle. The Mini Crossword, which until now has only existed in digital form, will now run in print on page A3 each weekday.