Time Warner’s Turner and Warner Bros. have partnered to launch a new subscription video service in the U.S. called Boomerang that will launch this Spring.
This will be the first time the two companies have offered the massive Hanna-Barbera, Looney Tunes and MGM animation library of over 5,000 titles on a streaming platform. Boomerang will provide audiences instant and exclusive access to both brand-new original series and timeless franchises like Scooby Doo, Tom & Jerry, Bugs Bunny, The Jetsons and The Flintstones among many others. Launching with a huge library of episodes, new content will be added weekly for kids, families and animation lovers of all ages to enjoy.
The service will be ad-free and launch domestically on the Web, iOS and Android devices for $4.99 per month (with a 7-day Free Trial) or $39.99 annually (with a 30-day Free Trial).
Boomerang will be the exclusive home to a slate of new, original series, including Warner Bros. Animation’s Dorothy and the Wizard of Oz, an uplifting comedic fantasy series that transports audiences to the magical land of Oz and follows the ruby slipper adventures of its brave and feisty princess protagonist; and Wacky Races, a full-engine overhaul of the Hanna-Barbera classic series that takes viewers on a ride filled with zany slapstick comedy, high-octane thrills and exotic locales around the world. Additionally, Boomerang will be the only place to catch new episodes of three fan-favorite series, Scooby-Doo, Looney Tunes and Tom & Jerry.
Boomerang will include several new features in the months following launch like: family profiles, personalized recommendations, download-to-go, Spanish audio and interactive features that will give users new and exciting ways to discover and share content. The Boomerang OTT service will be powered by applications and technology developed by DramaFever, a Warner Bros. Digital Networks company.
The product will expand to more platforms after launch, including Amazon, Roku and Apple TV. Turner and Warner Bros. will explore additional distribution opportunities in the future.