FreshDirect Expands to DC

Online food retailer FreshDirect — based in Long Island City — is expanding its service to the Washington, D.C. metropolitan area next month.

FreshDirect will start delivering farm-fresh produce, high-quality meat, seafood, dairy, prepared meals, and grocery and household staples to the doors of residents living in D.C., Arlington and McLean, VA and Bethesda, MD beginning April 5th, 2017.

FreshDirect currently delivers food directly to customers in five states, including the New York City and Philadelphia metropolitan areas. FreshDirect gets its food directly from an extensive network of farms, fisheries, and suppliers, many of which are located in the Northeast.

The company closed a $189 million investment led by JP Morgan Asset Management in 2016.

The launch will expand service to Virginia, Maryland, and Washington, D.C., offering more than 12,000 high-quality products and giving D.C.-area residents the chance to try unique fresh items such as jumbo blueberries, source-identified organic chicken, and over 30 premium grass-fed beef items. Additionally, FreshDirect brings to D.C. specialty items, such as Roberta’s pizza from Brooklyn, Boar’s Head deli meats, and wild-caught albacore tuna from the company’s extensive private brand collection, JUST FreshDirect.

A wide variety of prepared meals and no-subscription meal kits will also be part of the offering, giving D.C. consumers easier options for dinner. In addition to home delivery, FreshDirect also feeds D.C.’s busy workforce with an ‘At The Office’ service, which includes chef-prepared breakfasts, luncheon platters perfect for business meetings, catering services for events, and popular brands of snacks, beverages, and pantry items.

“FreshDirect is a highly passionate food company that has spent the past 15 years sourcing, procuring, and making the freshest food and developing extensive relationships with our farmers, fishermen, and suppliers,” said CEO and co-founder, Jason Ackerman. “D.C. cares deeply about great-tasting food, with residents that are health-conscious foodies with extremely busy schedules in need of a better, more convenient way to get food. We’re confident D.C. customers will taste the difference in our food as well as love the convenience of skipping the store. We are excited to expand our geographic footprint and look forward to being part of the D.C. metropolitan area.”

FreshDirect customers can order next-day delivery in the two-hour window of their choice via web or mobile app as early as 6:30 a.m.through 11:00 p.m. Customers can either pay per order for the service cost of $7.99 with a $40 minimum spend per order or pay an annual fee of $129.00 for unlimited free delivery through DeliveryPass. DeliveryPass members also enjoy exclusive special offers and savings. First-timers can get a 2-month trial for 1 cent.

FreshDirect opened its new D.C. facility in Prince George’s County and will hire more than 50 local employees as part of the expansion.