Bedding Startup Brooklinen Secures $10 Million Series A

NEW YORK —¬†Brooklinen, a maker of fine sheets and bedding based in Brooklyn, has closed a $10 million Series A investment led by FirstMark Capital.

Brooklinen plans to use the investment to expand its home offerings, grow its team, scale production, and increase customer touch-points to meet the demands of its rapidly growing and devoted customer base.

The company offers sheets starting at $99 and comforters from $149 and pillows from $59.

Launched in 2014, Brooklinen was born from the dream of a husband-and-wife team dedicated to designing, creating and sharing the best sheets ever, at an accessible price-point. Brooklinen bypasses backend, middleman costs and leverages a better direct-to-consumer model to bring top quality, luxury-grade linens and bedding to market in a way that customers want, without the luxury price tag.

Brooklinen debuted its concept on Kickstarter in April 2014, securing $237,000 in grassroots funding through pre-sales, well exceeding its initial $50,000 goal. The brand has since expanded its offerings into other home products, including comforters, pillows, and blankets, proceeded to grow 10 times year-over-year through 2016, and closed its second year at $25 million revenue, all without institutional investment.

“From the start, our best ideas have been derived from our open dialogue with Brooklinen customers. With added financial resources, we’ll be able to give our fans more of what they’ve been asking for,” said Rich Fulop, co-founder and CEO, Brooklinen. “Constant consumer engagement drives everything we do, from product development to operations,” added Vicki Fulop, co-founder and CCO, Brooklinen.

“Our customers feel a deep personal connection with the Brooklinen brand, and investment will enhance our ability to serve them and to build the ultimate end-to-end, consumer-dictated shopping experience.”