LINE FRIENDS Signs Lease for 1515 Broadway

NEW YORK — SL Green Realty Corp. (NYSE:SLG), New York City’s largest commercial landlord, has signed a 10-year, 4,629-square-foot lease with LINE FRIENDS for a portion of the retail space at 1515 Broadway in Times Square.

LINE FRIENDS is one of the world’s fastest growing character brands. Opening in July, this will be the first official store in the U.S. and the first Asian character brand to open a large-scale official store in the U.S. LINE FRIENDS has 73 stores globally. The brand also operated a pop-up store in New York City in 2014.

Strategically situated on the southwest corner of West 45th Street, LINE FRIENDS will have 65 feet of wraparound frontage and will benefit from the exclusive use of 1,314 square feet of LED signage in the heart of Times Square’s Bowtie.

“We are thrilled to welcome LINE FRIENDS to the SL Green Retail portfolio,” said Brett Herschenfeld, Managing Director.

“Times Square continues to attract strong global retail players. This premier Bowtie location will be LINE FRIENDS’ first American flagship. It provides the brand with unparalleled 24/7 exposure to pedestrian traffic, as well as LED signage ideal for showcasing the company’s retail products that complement its digital application.”

LINE FRIENDS were created as sticker characters of mobile messenger “LINE” in 2011. There are now over 5,000 characters available.