Foot Locker Partners With WWE

NEW YORK — Sneaker retailer Foot Locker, Inc. (NYSE: FL) has formed a partnership with WWE to bring limited-edition footwear and apparel to select Foot Locker stores around the country.

For its first WWE product launch, Foot Locker will release a collection of Puma product designed by Alexander-John, featuring exclusive art of six WWE Legends: “Stone Cold” Steve Austin, The Ultimate Warrior, “Macho Man” Randy Savage, Ric Flair, AndrĂ© the Giant and Undertaker.

The collection will include limited pairs of WWE-inspired white Puma Clydes in custom boxes, retailing for $199. Additionally, 23 pairs of black Puma Clydes will be sold exclusively in Orlando for $499, touting Undertaker imagery and packaged in a collectible sneaker casket. The WWE Legends will also be featured on exclusive Puma T-shirts, available for $44.99.

The new collection is curated by renowned DJ, host and WWE enthusiast, Peter Rosenberg.

“At Foot Locker, our focus is always on further extending sneaker culture for our core consumers,” said John Hochadel, VP DMM Product for Foot Locker. “We’re excited about partnering with WWE to bring this special product story to life with Peter and Puma, for both the WWE and sneaker communities nationwide.”

“We are thrilled to partner with Foot Locker on a new product line that will not only engage our current fan base, but appeal to new fans as well,” said Casey Collins, WWE EVP, Consumer Products. “Integrating WWE Legends on exclusive Foot Locker footwear and apparel brings WWE’s culture to life in new and exciting ways.”

In celebration of WrestleMania 33, Foot Locker will sell the WWE-licensed product in 33 select Puma Lab Powered by Foot Locker locations around the country; slated to hit stores on Saturday, April 1, 2017, one day before the big event. For release procedures and store locations, visit Foot Locker’s Launch Locator.

“I’ve been a fan of WWE forever and am also an avid sneakerhead, so having the opportunity to curate this line exclusively for Foot Locker is incredibly special,” said Rosenberg. “WWE has an amazing following and sneaker culture just keeps growing; I know this product will get a crazy response from that community.”