JetBlue Partners With NY’s Milk Bar

NEW YORK — JetBlue has partnered with New York City-based Milk Bar to provide snacks for the airline’s premium Mint passengers.

Beginning in April, all JetBlue Mint travelers will be served a pre-arrival Milk Bar cookie. On Mint redeye flights Milk Bar’s HardBody green juice (a selection from Milk Bar’s “LIFE” line of healthy products) and well-known Bagel Rounds will be served in a Milk Bar to-go bag. These new additions come as JetBlue continues to refresh its Mint experience as the premium service touches down in new destinations from east to west coast this year.

Milk Bar was founded in 2008 by award-winning pastry chef and MasterChef judge Christina Tosi. The culinary empire and lifestyle brand focuses on putting a playful spin on familiar home-style desserts from soft serve to custom cakes, as well as savory snacks. Each Mint customer will receive a delicious pre-arrival treat from Milk Bar featuring a signature cookie in a custom gift box. Cookie flavors will vary by departure with options including Milk Bar’s Confetti Cookie, Cornflake Chocolate Chip Marshmallow and famous Compost Cookie.

Milk Bar has 11 retail locations in New York, Las Vegas, DC, and Toronto.

“I spend a lot of time on airplanes lately,” said Christina Tosi, founder and CEO of Milk Bar. “My secret travel trick when traveling to our Milk Bar stores and kitchens in NYC, DC, Las Vegas and beyond is to sneak a Milk Bar cookie on board to help me power through the flight. That’s why I was beyond pumped when JetBlue approached us with the opportunity to make their Mint experience a little sweeter. Whether it’s one of our signature Milk Bar cookies, Hard Body cold-pressed juice, or everything bagel round after a redeye, Milk Bar has you covered – on the ground or all the way up at 30,000 feet!”

Milk Bar is dedicated to using high-quality ingredients including locally-sourced dairy which reflects Mint’s culinary vision of offering sustainably sourced food served in a purposeful way. JetBlue continues to keep Mint’s food offering fresh by curating meaningful relationships in the culinary industry, Milk Bar is a wonderful addition to the esteemed list of partners.

“We have some of New York’s best hometown brands on board JetBlue Mint and Milk Bar will fit right in,” said Jamie Perry, vice president of marketing.“The bakery, known for its delicious delights, broad culinary following and loyal fan base compliments Mint’s unique menu and will have our customers tickled Milk Bar pink with every sweet or savory treat they receive.”

Milk Bar Cookies Served in Mint:
Confetti Cookie:
Just like the Milk Bar b’day truffles and birthday layer cake, this sugar cookie is full of birthday sprinkles, birthday cake crumbs and that familiar old fashioned vanilla flavor.

Cornflake Chocolate Chip Marshmallow:
A play on the classic chocolate chip cookie with crunchy cornflakes, gooey marshmallows and mini chocolate chips.

Compost Cookie®:
Packed with pretzels, potato chips, coffee, oats, graham cracker, butterscotch and chocolate chips. This cookie strikes the perfect balance between salty and sweet.

Milk Bar Pre-Arrival Service (Redeye Flights Only):
Life Green Juice:
All natural juice packed with cucumber, celery, kale, spinach, lemon, and a touch of sweetness from apples.

Everything Bagel Round:
Bagel dough filled with smoky bacon scallion cream cheese, topped with everything bagel spice.