NEW YORK — Time Inc. (NYSE: TIME) announced that StyleWatch, a leading millennial fashion and beauty resource, will join the People brand as PeopleStyle beginning with the September 2017 issue.
Bethany Heitman, who was recently promotted to Editor-in-Chief of StyleWatch, reporting to Jess Cagle, Editorial Director, Style & Entertainment Group, and Editor-in-Chief, People, will partner with Andrea Lavinthal, Beauty and Style Director of People, to lead PeopleStyle.
“As we continue to build the People brand and its digital verticals, fashion is a critical part of our strategy,” said Cagle. “StyleWatch’s young audience is remarkably receptive to advertisers, and it will play a key role in Time Inc.’s e-commerce expansion. By rebranding as PeopleStyle, the magazine becomes part of a singular multimedia brand that lives on digital, mobile and social platforms and as a weekly print section in People. The re-branded magazine will include more celebrity fashion but will remain basically the same—a valuable resource for millennial women, bringing them the latest trends in street style and helping them shop for the looks they love.”
Heitman commented: “Our audiences love celebrity fashion and beauty and look to our brand for accessible and affordable coverage. Joining People gives us an incredible edge and opportunity to grow our brand and extend our reach.”
People’s digital audience continues to grow on all platforms, reaching more than 100 million users monthly, across People.com, Snapchat Discover and other platforms. PeopleStyle, with its fast-growing audience on a variety of social channels, will continue to leverage People’s rapid omni-platform growth as one of its most highly trafficked and most engaging verticals.