NCAA Final Scores Double-Digit Ratings Increase

CBS Sports and Turner Sports’ coverage of last night’s NCAA National Championship between North Carolina and Gonzaga on CBS scored a 14.5/24 rating/share in the metered markets, up +21% from last year, and the third highest rating for the National Championship since 2005. The game peaked with a 17.4/33 rating/share from 11:30-11:45 PM, ET.

North Carolina defeated Gonzaga in a close game, 71-65, in Glendale, AZ.

Turner Sports and CBS Sports’ coverage of the 2017 NCAA Tournament averaged a 7.2/15 rating/share, which is up +13% from last year. The 7.2/15 is tied as the second highest rating for the NCAA Tournament in the metered markets since 2005.

NCAA March Madness Live generated an all-time best 4.4 million live video streams for last night’s Championship Game, an increase of 29% over last year. Overall, MML netted a record-setting 98 million live video streams for the NCAA Tournament, up +33%.

Additionally, official March Madness social media handles garnered over 74 million engagements during the NCAA Tournament, a 42% increase over last year.

Top five rated metered markets for last night’s game:

  1. Raleigh-Durham – 33.8/52
  2. Greensboro-High Point-Winston Salem – 31.7/47
  3. Charlotte – 30.1/46
  4. Seattle-Tacoma – 24.5/43
  5. Louisville – 23.5/38