NEW YORK — Public relations firm InkHouse has opened a new office in New York City. The agency is based in Boston with offices in Providence and San Francisco.
Nicole Bestard, a former journalist and leader at Spark PR and SHIFT Communications, will head the office as executive vice president and general manager.
The InkHouse New York office will be co-located with client and partner Neoscape Inc. at 256 West 38th Street.
“The InkHouse approach is different. We believe in doing what works now, not what is typically done. We believe in progress over process, and we’re not afraid of change at a time of enormous disruption — in fact, we’re embracing it,” said InkHouse CEO and co-founder Beth Monaghan. “Nicole is the right person with the kind of intellectual curiosity and tenacity to extend our innovative approach into New York, where we’ve been doing business and working with the media for years.”
Bestard most recently served as managing director/senior vice president of the east coast enterprise practice for Spark PR, and was vice president for New York consumer and B2B technology teams at SHIFT Communications.
“I’m thrilled to be joining the team at InkHouse. I’ve long admired their commitment to integrity—in content, in fostering strong teams, and in relationships with media and clients—and the stellar work they do as a result,” said Bestard. “And I’m so excited to be launching InkHouse in New York. The creative and entrepreneurial energy of this city is well-matched to InkHouse’s dogged, integrated and innately agile approach. There’s an enormous opportunity here to share our clients’ stories first-hand with the media, and to double-down on elevating the role of PR in world where quality storytelling is at risk despite the known benefits to business and the world at large,” she says.
InkHouse is 10 years old and has 100 employees and 95 clients. The firm opened a San Francisco office in 2013 and Providence earlier this year.
InkHouse’s client roster includes Bentley University, Equity Office, Eaze, Hired, General Catalyst, OfferUp, Toyota Research Institute, and many others.