NEW YORK — Home decorating expert Martha Stewart has launched her own wine shop in partnership with her marketing firm Sequential Brands Group and online retailer DRINKS. Martha Stewart Wine Co. features a curated collection of wines, plus monthly wine club options and special occasion gift memberships, and is available at MarthaStewartWine.com.
Wine lovers can visit the site for a collection of wines tasted and selected by Martha from the world’s great wine regions, plus a special collection of “Martha’s Favorites” that she reaches for first when entertaining family and friends. An expert panel, which includes Chris Hoel, the former sommelier of The French Laundry, and Martha Stewart Wine Co.’s in-house winemaker, consulted with vintners from around the world to develop the collection, with selections from top wine-producing regions such as Bordeaux, Tuscany, and coastal California. The result is a diverse selection of wines that have all passed Martha’s personal test for quality, delicious flavor, and the ability to pair well with food.
“I am excited to bring my passion for wine to wine lovers across the nation with Martha Stewart Wine Co.,” said Martha Stewart. “Wine has played an important role in that part of my life focused on entertaining and teaching others how to entertain. With the launch of this fabulous online wine shop, I am confident that we can teach consumers how to pour the right wine, and enjoy the right wine, at every occasion.”
“Martha brings a trusted and authoritative point of view, and we are thrilled to work closely with her to offer everyone the opportunity to enjoy the wine that Martha serves to her family and friends,” said Zac Brandenberg, Chief Executive Officer of DRINKS. “Martha Stewart Wine Co.’s direct-to-consumer model offers wine lovers, and those new to wine, the chance to get award-winning wines conveniently delivered to their home or office.”
“We are thrilled to announce today’s expansion of the Martha Stewart brand, as it adds an entirely new product category to the business, while also furthering our e-commerce strategy,” added Karen Murray, CEO of Sequential Brands Group. “With the successful growth we have seen of the Martha Stewart brand in direct commerce channels overall, we believe this new launch of Martha Stewart Wine Co. will become a significant business for us over time.”
Martha Stewart Wine Co. offers a wide range of varietals and price points, from affordable everyday wines to premium, special occasion bottles. When a customer shops at Martha Stewart Wine Co., their selections will be carefully packaged and delivered to their door in about three business days. Shipping is included with orders of 12 or more bottles.
Monthly wine clubs and year-long gift subscriptions are also available through Martha Stewart Wine Co., offering curated wine packs for weddings, anniversaries, birthdays, and more. Ongoing deliveries can be tailored to the customer’s liking and each shipment contains a congratulatory letter from Martha to the recipient, creating a special moment upon opening.
Additionally, MarthaStewartWine.com is a content-rich destination, offering in-depth wine storytelling and articles; video tasting notes and food pairings with “Martha’s Favorites” wines; education and etiquette; recipes and pairings; entertaining ideas and tips; bottle reviews and more.
Martha Stewart Wine Co. delivers wine to legal adults 21 years of age and older. Home and office delivery is available within the United States. Pricing and availability of wines subject to change, and wine selections may vary by state.
Delivery is not available to Alabama, Alaska, Hawaii, Kentucky, Oklahoma, Mississippi, Rhode Island, South Dakota, and Utah.