Shinola to Open Brooklyn Store Saturday

American watchmaker Shinola is celebrating the Grand Opening of its second NYC store on Saturday at 55 Water St. in Brooklyn.

The company will be holding a block party at 49 Water St. this weekend to celebrate.

The new location will be the Detroit-based watchmaker’s second in the city and first in Brooklyn. The store was built by Schimenti construction. Shinola’s other store is at 177 Franklin St. in Manhattan’s Tribeca neighborhood.

“This is a truly unique one off design that was specifically inspired by the brand’s image and the store’s historic location,” said Schimenti project manager Rob Crusan. “The warehouse was originally built in the late 1800s as a coffee roasting facility.”

Schimenti Construction, founded in 1994, has built a strong reputation in the retail construction industry and has developed a solid niche in urban construction. The firm specializes in developing retail shopping environments for some of the nation’s leading retailers and restaurants.

The firm has constructed retail space for some of the nation’s leading retailers and restaurants including REI, Sephora, Target, Under Armour, Victoria’s Secret, Target, Saks 5th, Gap, and Zara.

The project for Shinola afforded Schimenti the opportunity to showcase its expertise in utilizing the design and materials from the existing space.

The space highlights the original structural schist walls along with the brick and heavy timber construction of the roasting warehouse. The schist for the walls was originally excavated from the footings of the Brooklyn Bridge.

Lending to the history of the building, Shinola has partnered with Smile CafĂ©’ to provide a full-menu restaurant for its customers.

“This was essentially two store concepts in a single space,” said Crusan. “There were fluid design changes and the construction of a full commercial kitchen. We also utilized historically-accurate, custom-fabricated 2×6 subway tile.”

In addition to its watch collection, other Shinola products to be featured at the store include its high-end, handmade bicycles and apparel such as leather goods and clothing.