LUMA Hotel Opens in Times Square

NEW YORK — A new boutique hotel, LUMA Hotel Times Square, has officially opened this week.  Nestled between two pre-war buildings at 120 West 41st Street between Broadway and Avenue of the Americas, LUMA is located adjacent to Bryant Park and many attractions and businesses in midtown Manhattan.

The 28-floor hotel was designed by Peter Poon Architects, with a sleek façade and transparent glass silhouette. The 130-room LUMA boasts floor-to-ceiling windows encouraging natural light and breathtaking views of Manhattan. LUMA’s rooms were designed to be minimal, soothing and anticipatory of every guest demand – whether for business or leisure. All guestrooms are equipped with complimentary amenities, including incredibly fast Wi-Fi, plush Euro top beds, Italian ETRO bath amenities, Nespresso coffee, as well as luxury Frette linens, bathrobes and slippers.

Among LUMA’s many standout features is its signature restaurant, Ortzi. The Basque-inspired tapas restaurant and bar is the latest culinary destination in the neighborhood and a new concept from James Beard Award-winning Iron Chef, Chef Jose Garces. The adjacent bar offers signature cocktails and a robust wine program, as well as ample bar and café-style seating. Ortzi offers a unique and exciting dining experience, appealing to LUMA guests, travelers and locals alike.

“We’re thrilled to open our doors to the public and be a core part of such a vibrant neighborhood” said Kate Martin, General Manager of LUMA. “We look forward to providing guests a place to relax, eat, drink, connect – and ultimately, experience an unforgettable trip to New York City.”

Room rates are as low as $150 per night on Sundays and up to $500 per night during the week.