Chobani Launches Second Incubator Program

NORWICH, NY – Greek yogurt maker Chobani is launching a second class for the Chobani Food Incubator following the success of its inaugural program last year. Applications are being accepted through June 4, 2017.

Chobani’s founder and CEO, Hamdi Ulukaya, launched the Chobani Food Incubator in 2016 to support food entrepreneurs aiming to challenge the food industry, improve broken systems and bring better food to more people—principles through which Chobani was founded.

Chobani is now the second largest yogurt manufacturer in the U.S.

“People are rejecting the way Big Food is doing things,” said Hamdi Ulukaya, Founder and CEO, Chobani. “It’s creating a special moment for food start-ups with big hearts and big ideas to challenge how things are done. We’re searching for entrepreneurs who are passionate about getting more natural, more accessible and more creative foods out there, and who are driven by a purpose and mission to make the world better.”

The class will run from September 2017 to December 2017, based out of a dedicated space designed for the Incubator at Chobani’s sales and marketing offices in New York, NY.

The program specifically includes:

Space in Chobani’s NY offices.

  • 4-month incubator from September 2017 to December 2017, online and on-site
  • 2-3 team members participating on-site with key Chobani team members
  • Monthly programs at Chobani locations across the U.S., including manufacturing facilities and a dedicated space in Chobani’s New York offices

Resources with no-strings-attached

  • $25,000 grant to help grow your business
  • Travel, hotel and other expenses covered
  • Equity-free capital

Access & advice

  • The Chobani Food Incubator programming will cover food industry areas of expertise, including:
    • Building a sustainable business
    • Team building and scaling
    • Brand and marketing
    • Packaging and pricing
    • Sales and retail strategy
    • Innovation and manufacturing
    • Food Quality and Safety
    • Nutrition and Food Labeling

Broader Community & Mentorship

  • Access to Chobani teams, top executives, and experts
  • Exposure to food industry thought leaders and top retail partners
  • Networking with Chobani Food Incubator peers
  • Digital support and community engagement between on-site programs
  • Regular remote program check-ins

The Chobani Food Incubator’s inaugural class concluded its six-month program in March 2017 with six startup brand graduates: Banza, Chops Snacks, Cissé Cocoa Co, Jar Goods, Kettle & Fire, and MISFIT Juicery. During that period, the group registered a combined total revenue of $3 million in 2017 alone (YTD) and an increase of 60% in distribution, expanded their product portfolios, increased employee headcounts and established new relationships with national retailers.

Applicants will be asked to electronically submit information about their products along with a short video and biographical information by June 4, 2017. Chobani plans to notify accepted applicants in mid-July.

Applications and additional information is available at