NY Times Launches Chinese Magazine for Asia

The New York Times has published the first issue of its new Chinese Magazine, a lifestyle publication presenting Times travel, culture and lifestyle content in simplified Chinese.

The 48-page publication will be published quarterly and its content curated specifically for Chinese audiences by Ching-Ching Ni, editor-in-chief of The New York Times Chinese website, along with editors in Hong Kong and Singapore.

The magazine will be available in luxury hotels, in-flight on selected Cathay Pacific and Singapore Airlines, on newsstands and in other premium outlets in major cities across Asia.

Total distribution figures weren’t released.

Helena Phua, Times executive vice president of Asia Pacific and publisher of the Times’s Chinese Magazine said, “Following the enormous growth of our Chinese audience over the past five years through cn.NYTimes.com, the appetite for New York Times journalism in Chinese has never been stronger. We are thrilled to offer a Chinese-language luxury lifestyle publication in print to serve this growing audience.”