Triscuit Signs SNL’s Cecily Strong for New Ad Campaign

EAST HANOVER, NJ — Triscuit crackers is launching a new advertising campaign, Make ‘Scuit Happen, featuring Cecily Strong of Saturday Night Live.  The campaign showcases quick and easy ways people can enjoy Triscuit crackers just by using whatever ingredients are readily available in their pantry or fridge.

Strong has been an SNL cast member for the past five seasons.

The new TV spot has Cecily savoring a delicious Triscuit snack and getting tongue- tied pronouncing the recipe name via the brand’s unique language, ‘scuit speak – a fun and clever way to speak about an easy Triscuit snack idea using only three key ingredients.  In this newest spot, Cecily works hard to pronounce the featured ‘scuit, a Triscuit topped with yogurt, pomegranate, and pistachios: Yopomestachioscuit, of course.

Whether tackling a busy day or in need of an afternoon pick-me-up, all you need is a few toppings and some Triscuit crackers for a fast, delicious bite. “Make ‘Scuit Happen,” celebrates the uniqueness of every Triscuit creation made possible by one’s own imagination.

“Cecily pairs perfectly with the Triscuit brand by adding her own special touch to Make ‘Scuit Happen.   She brings our concept to life with her energy and comedic timing,” said Kailey Clark, Brand Manager Triscuit North America. “The campaign is all about fast and easy snacking options with Triscuit, and Cecily’s humor and playfulness aligns perfectly with the spirit of the brand.”

“Triscuit is particularly close to my heart. When I was younger, I would enjoy Triscuit crackers with my mom, and to this day they’re still a great go-to snack for me,” said Cecily Strong. “I’ve had such a great time working with them.”

The new commercial kicking-off the “Make ‘Scuit Happen” campaign is set to run nationally across broadcast and cable networks, including ABC, Bravo, CBS, CWN, FOX and NBC, among others.   The commercial will also be viewable on YouTube, with a second television spot preparing to go live in August.