The 2017 NBA Finals on ABC – the Golden State Warriors defeated the Cleveland Cavaliers 4-1 to win the NBA Championship – was the most-watched NBA Finals since 1998, according to Nielsen. The five-game series averaged a total live audience (television plus streaming) of 20,840,000 average viewers, up from 20,578,000 viewers for last year’s seven-game series. On television, the series averaged 20,406,000 plus an average minute streaming audience of 434,000 viewers.
Monday’s Game 5 broadcast on ABC generated a total live audience of more than 25,003,000 average viewers, making it the most-watched Game 5 since 1998. It peaked with 29,525,000 viewers at 11:30 p.m. ET. Monday night’s broadcast was up 20 percent from 20,908,000 for Game 5 in 2016. Last night’s audience included 24,466,000 average viewers (P2+) and an average minute streaming audience of 537,000 viewers.
In the San Francisco-Oakland market, the Game 5 broadcast delivered a 39.6 metered market rating and in the Cleveland market it generated a 37.1 rating. The other top local markets include: Columbus (23.3); Sacramento (21.2); Atlanta (21.0); Miami (20.6); Memphis (20.1); Los Angeles (19.1); Chicago (18.6); Richmond (17.7).
The NBA Finals on ABC won the night across all of television for the 60th consecutive time.
ESPN will exclusively televise the 2017 NBA Draft presented by State Farm on Thursday, June 22, at 7 p.m. ET.