Hilton to Dump Citi Cards For American Express

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Hilton, one of the world’s largest hotel companies, announced that American Express has been selected as the exclusive issuer for Hilton Honors co-branded credit cards in the United States, beginning January 1, 2018. Hilton had been offering co-branded credit cards with both Citi and American Express.

The announcement follows a comprehensive and competitive bidding process aimed at creating long-term value for both companies, hotel owners, guests and Hilton Honors members. The terms of the new deal weren’t released but Hilton is likely getting more money from American Express.

There will be no immediate changes for existing U.S. cardholders, and purchases made on existing co-branded credit cards will continue to earn Hilton Honors Points. Additional information will be made available later this year.

“Hilton continues to focus on adding new benefits for our Hilton Honors members,” said Mark Weinstein, senior vice president and Global Head of Customer Engagement, Loyalty & Partnerships, Hilton. “We are excited to work with American Express on new ways to enhance value for our most loyal guests.”

Hilton is American Express’ first and longest co-brand card relationship, with the companies beginning their co-branded card partnership in 1995. Hilton has also been an American Express Card-accepting merchant since 1969.The relationship has expanded over the years to include a multitude of travel programs for the companies’ shared customers.

“We are very happy to expand upon our five-decade relationship with Hilton to deliver exceptional experiences, services and value to our shared customers,” said Eva Reda, senior vice president, Co-Brand Partnerships, American Express. “Through our expanded partnership, we will continue to ensure that Card Members get even more value out of their Hilton Honors and American Express memberships.”

Hilton first offered co-branded cards with Citi in 2000. The Hilton website no longer lists credit cards with Citi.

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