Tourneau Celebrates 20th Anniversary of NY Flagship Store

NEW YORK — Luxury watch maker Tourneau is celebrating the 20th anniversary of its flagship New York store, the Tourneau TimeMachine on 57th Street and Madison Avenue.

Opened on June 26th, 1997, the Tourneau TimeMachine has become a destination for tourists, locals and watch enthusiasts, and is most famous for its exterior façade of clocks in multiple time zones. Recently, Tourneau extended the lease for many years and beginning next year the store will undergo a series of renovations.

Tourneau features more than 80 brands of high-end timepieces.

The 19,000 square foot and 4-level timepiece emporium offers an extensive selection and top customer experience that Tourneau is known for nationwide. The main level consists of specialized boutiques for such prestigious brands as Rolex, Cartier, Breitling, IWC, Panerai and TAG Heuer. The mezzanine is dedicated to Patek Philippe. Vacheron Constantin, Breguet, Blancpain, Jaeger-LeCoultre, Tudor and additional leading luxury brands have shop-in-shops on the upper lower.  The lower level showcases a variety of timepieces including Longines, G-Shock, Hamilton, Tissot, Frederique Constant, Shinola, and Certified Pre-Owned styles, in addition to housing an expert service department.

“The Tourneau TimeMachine is the most recognized watch store in the world and has remained at the core of everything Tourneau for the past twenty years,” says Ira Melnitsky, CEO of Tourneau. “This very special store is one of New York’s most renowned retail flagships and will retain its iconic presence for many more years.”