Shimano Bike to Launch NYC Popup Store

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Shimano is launching its first-ever popup store in NYC this summer at 473 W. Broadway in Manhattan.

You can be one of the first to test ride a soon to be released bicycle from several different U.S. and EU manufacturers that are built with Shimano’s new component systems, METREA, ALFINE or STEPS, at Shimano’s new pop-up urban concept store in New York City, called SHIMANO BIKE NYC.

Shimano is a Japanese company that makes components for bicycles as well as fishing and rowing equipment.

Shimano NYC will be open June 23rd through August 20th and is now accepting reservations for bike rentals, original events and weekend tours at its newly launched website. Reservations can be made online. Rentals cost $10 per hour.

Store hours of operation are Tuesday through Sunday from 11am to 7pm.