Monica + Andy Opens Baby Store in NY

Monica + Andy, an organic baby and children’s clothing brand, has opened its first retail location in New York City this month. The 810 square-foot space is located at 410 Columbus Ave. This is just the company’s second store with the first being in its headquarter city of Chicago. The deal was brokered by RKF.

Inspired by the birth of her daughter, first-time mom Monica Royer launched Monica + Andy in 2014 and has seen rapid growth in a short time via the brand’s website, as well as the Chicago retail location and a small amount of pop-ups to boost visibility. Priding itself on listening to its customers, which consist of both parents and non-mom gift givers, opening additional retail locations will expand the brand’s reach to existing, and new brand fans who will be able to experience Monica + Andy first-hand.

“We are excited to be opening our next retail store and expand our physical presence in a key market like New York City,” said Monica Royer, Founder of Monica + Andy. “Through our ecommerce platform we were able to use data and insights collected to enhance our customer experiences in-store, like our personalized Layette program, and keeps us at the forefront of experiential retail.”

All Monica + Andy items are made with the best fabrics available, and are lead, phthalate and flame-retardant free. The new retail location will carry the brand’s full product line including its signature bodysuits, one-pieces, blankets, hats and more, as well as offer a variety of in-store experiences for moms and their little ones.