NEW YORK – Forbes has released a report of The World’s Most Influential CMOs (Chief Marketing Officers) of 2017. The report presents a ranking of the world’s most influential CMOs, along with a look at what brought them there. The list was created in partnership with Sprinklr and LinkedIn.
“As marketing has shifted from being all about the brand to being all about the customer, the role of the CMO has completely changed,” said Ragy Thomas, Sprinklr CEO and Founder. “Leading CMOs must orchestrate more personalized, more holistic experiences for customers. They have to go from being the mouthpiece for the brand to being the eyes and ears. We’re thrilled to partner with Forbes this year to identify the most influential figures in marketing, and to create a blueprint for what it takes to be the CMO of tomorrow.”
This year’s Top 50 CMOs reflect the growing diversity of the marketing world. A third of the Top 50 are women, including three out of the top ten spots, while another three of the top ten are men of color. There’s value in being in the right industry at the right time. Technology, telecommunications and Internet companies dominate the list – accounting for 40% of the Top 50 – followed by financial services at 18%
“CMOs have the tools, opportunity and the obligation to personally influence external and internal brand advocacy to drive enterprise value. Forbes is pleased to partner with Sprinklr and LinkedIn to bring to light those who do it best in this year’s ranking of the World’s Most Influential CMOs,” said Bruce H. Rogers, Chief Insights Officer and Head of the CMO Practice for Forbes Media.
The Top 10 Most Influential CMOs:
|1||Keith Weed||Unilever||United Kingdom|
|2||Antonio Lucio||HP Inc.||United States|
|3||Phil Schiller||Apple||United States|
|4||Linda Boff||GE||United States|
|5||Leslie Berland||United States|
|6||Marc Mathieu||Samsung Electronics America||United States|
|7||Musa Tariq||Ford Motor Company||United States|
|8||Jonathan Mildenhall||Airbnb||United States|
|9||Raja Rajamannar||Mastercard||United States|
|10||Karen Walker||Cisco||United States|
CMO influence is defined as the impact a chief marketer’s actions and words have on his or her internal organization’s motivation and performance; corporate brand perception; broader marketing and advertising industry trends; and, ultimately, corporate financial performance, including stock price.
The above definition drove the focus on ranking the CMOs of major global brands. The research partners started by looking at the 500+ brands that appeared on the Brand Finance 2016 List and Forbes Most Valuable Brands List 2016. CMOs (or equivalents) for these brands, skipping brands that did not have a CMO were identified. This yielded a total of 439 candidates selected for evaluation.