Paris Hilton Unveils Rose Rush Perfume

NEW YORK — Reality TV star Paris Hilton has launched her newest fragrance, ROSÉ RUSH Paris Hilton, which goes on sale tomorrow exclusively at Perfumania retail stores and its website.

The socialite and DJ has sold more than $2 billion worth of perfumes since 2004 and has released over 20 fragrances. Debuting this summer, ROSÉ RUSH is the latest addition to Hilton’s “GOLD RUSH” fragrance collection.

“ROSÉ RUSH is a scent to evoke confidence and ambition within all women – particularly in the areas of love and romance,” said Hilton. A 3.4 ounce/100 ml bottle sells for $60.

Created by Perfumer, Richard Herpin of Firmenich, the Floral-Rose-Fruity fragrance opens with a flirtatious blend of Rose Petals, Neroli and Lychee. Rose of May and Peony mingle with Juicy Papaya at the mid, resulting in an alluring bouquet of femininity. Sparkling Amber and Cedarwood wrapped with White Musk round out the base, concluding the olfactive with a touch of opulence.

“I wanted to gather ingredients that would create an aura of femininity around anyone who wears the fragrance,” said Herpin.  “To achieve this, I wove together a multitude of Florals and enhanced the Rose Petal notes with hints of juicy pink fruits like Lychee and Papaya to create a fragrance of pure joy and delicacy. In the background, I added comforting and sensual elements of Musk, Woods, and Amber, to create a feeling of elegant extravagance every time the scent is applied.”