NEW YORK — Shared workplace provider Serendipity Labs and UrWork, the leading coworking company in China, have formed a partnership to open a Serendipity Labs workplace at 28 Liberty Street, located at One Chase Manhattan Plaza tower in the heart of New York City’s Financial District. The co-branded 34,000 square foot location is slated to open in October 2017. The companies have also announced a first-of-its-kind agreement for the coworking industry that interconnects their networks across the U.S. and China for members of both companies.
The Serendipity Labs at 28 Liberty Street in Manhattan is a joint venture with UrWork and the logos of both companies will cobrand the location. This will be the first Serendipity location in NYC.
“Through this partnership, we are creating immediate value for our members without committing to extensive investments in overseas operations,” says John Arenas, CEO and founder of Serendipity Labs. “It provides our members seamless access to UrWork’s extensive network of locations, while offering their members upscale coworking when in the U.S.”
Serendipity Labs offers workplace memberships that include day passes, part-time and full-time coworking, dedicated private offices or team rooms for up to 20. The company has raised $24 million in private equity and $100 million committed from franchise developers. Serendipity says it has over 100 coworking locations under development.
Mao Daqing, founder and CEO of UrWork, said, “We are proud to be partnering with an industry leader in the United States at a location of this stature. Our members who wish to do business in the U.S. can expect an upscale, hospitality-based experience with Serendipity Labs, and we look forward to supporting Serendipity Labs members when business takes them to China.” Rocktree Capital’s Omer Ozden advised UrWork in the joint venture and its related transactions with Serendipity Labs.
“We are creating a new model for the coworking industry by establishing a network that can reach farther, faster,” Arenas added.