“Hudson provides the perfect backdrop for us to bring both New Yorkers and hotel guests the innovative and truly distinct dining experience that is Umami Burger,” said Sam Nazarian, Founder and CEO of sbe. Nazarian is Umami Burger’s majority shareholder and also owns and operates the Hudson Hotel. “Umami Hudson also marks a major step in our plans to continue to grow the Umami Burger brand and offerings in New York and beyond.”
The launch of Umami Hudson marks the first Empire State hotel restaurant, first-ever breakfast menu, fourth location in New York and 26th worldwide. This year saw the opening of Umami Tokyo, the brand’s first international restaurant; the debut of the Impossible Burger at nine of Umami Burger’s West Coast locations and one of its most successful launches to date; and the unveiling of the redesigned Umami Burger at The Grove in Los Angeles in June.
Hudson, situated in Midtown Manhattan and a stone’s throw from Columbus Circle and Central Park, is an ideal spot for Umami Burger. The boutique hotel features 865 guest rooms, 11 suites, and penthouse. With a combination of both beloved signature and Hudson-exclusive menu items, along with taste-making décor, the 3,000 square foot space is poised to become a dining destination and convivial gathering space for hotel guests and New Yorkers alike.
Additional Umami Burger locations in NY are located in Greenwich Village, Williamsburg and Brookfield Place.
As with all Umami Burger locations, the Umami Hudson experience is unique and authentic to the destination. In addition to Umami Burger signatures such as the original Umami Burger with Parmesan frico, shiitake mushroom, roasted tomato, caramelized onions and Umami ketchup; and the Manly Burger with a house beer-cheddar cheese, bacon lardons, smoked-salt onion strings, Umami ketchup and mustard spread. Chief Operating Officer Gregg Frazerhas created menu items exclusive to Umami Hudson including shareable bar-friendly appetizers designed to pair with Umami signature cocktails from the fully stocked bar, lined with 65″-70″ flat screen TVs, and specialty breakfast sandwiches that introduce the elusive Umami “fifth taste” to the most important meal of the day. The Hudson breakfast burger features an organic over-medium egg, miso-maple bacon, avocado, fresh tomato, arugula and American cheese, topped with garlic aioli on a brioche bun.
Specializing in more than just its menu, Umami Hudson continues the brand legacy of carefully crafted interior and exterior design. The dynamic eatery with pops of color throughout was designed by sbe subsidiary, Dakota Development. Decor highlights in the spacious dining area with lofty ceilings include exposed brick, eccentrically stenciled dark wood tables and drapery that creates a designated lounge area complete with Chesterfield and Winston sofas and a fireplace. The restaurant also features a street art-inspired focal wall by contemporary artist Ryan Graeff, whose stirring Umami Hudson-custom mural is inspired by iconic New York City scenes, along with a striking Godzilla reference that nods to Umami Burger’s Japanese roots.
The restaurant is open Sunday – Monday 6:30am – 11pm(bar until midnight) and Tuesday – Saturday 6:30am-midnight (bar until 2am).