NEW YORK — Condé Nast has formed a new licensing partnership with airport retail developer Pacific Gateway to launch a permanent WIRED store at Newark airport next year, based on the company’s magazine.
Approved by the Port Authority of New York, New Jersey and Westfield Airports, the WIRED store will become a featured location in Terminal B of Newark International Airport in early 2018. The WIRED staff will be involved throughout the store’s development and launch process, providing creative direction and curating the store’s product offerings, which will include the latest gear and gadgets from the world’s most innovative and sought after brands. By utilizing industry-leading technology, the WIRED store will offer consumers a customized shopping experience, and allow the busy traveler to engage with the products on a fully immersive and personalized level.
“WIRED has always been at the forefront of innovation, and continues to lead the conversation surrounding technology and its effect on every aspect of our lives,” said Cathy Hoffman Glosser, senior vice president of licensing for Condé Nast. “The WIRED store at Newark airport will leverage that authority to give consumers an edited selection of the best tech products, while also allowing them to engage with WIRED in a new way. Pacific Gateway is the perfect partner to bring this concept to life.”
“The WIRED store at Newark airport is a new milestone in bringing consumers the best in innovative products,” Joe Waller, CEO Pacific Gateway, noted. “Too often shops in airports are out of touch with the brands that are prescient today. WIRED, with products taken straight from the pages of the magazine and website, will provide the experiential retail experience that today’s connected consumers demand when traveling. And this store will offer brands the perfect physical touch point to connect with the influential consumers traveling through US airports.”