Perrier Opens Popup Store in SoHo

From Wednesday, July 12 – Sunday, July 16, The Perrier® Flavor Studio will be open to the public at 63 Greene Street in SoHo, New York City. From 10am – 6pm, this studio-takeover features original artwork by AKACORLEONE (Pedro Campiche) celebrates the vibrant range of Perrier flavors, including the all-new Perrier Strawberry and Perrier Watermelon, and invites guests to find their flavor inspiration through interactive elements. (Credit: Perrier Sparkling Natural Mineral Water/Jane Kratochvil) (PRNewsfoto/Perrier)

Perrier, maker of sparkling mineral water, has opened a popup store in SoHo neighborhood in Manhattan now thru Sunday.

Located at 63 Green Street, The Perrier Flavor Studio in SoHo is promoting the brand’s range of sparkling flavors, including the newest additions – Perrier Strawberry and Perrier Watermelon.

The space will feature original work from Perrier’s partner artist, AKACORLEONE, and include live DJ sets and an interactive art wall, to an Instagram-worthy bubble ball pit and Perrier mocktail bar. Visitors can also indulge in special treats like nail art manicures from Vanity Projects (7/12 and 7/13), macaroons from Dana’s Bakery on Bastille Day (7/14 and 7/15) and scoops from Big Gay Ice Cream on National Ice Cream Day (7/16).  Samples of the full range of Perrier flavors will be provided throughout the entire event.

Perrier Strawberry and Perrier Watermelon are the latest additions to the growing family of Perrier offerings, which currently includes Lime, L’Orange, Pink Grapefruit and Green Apple flavors, in addition to the iconic Original. Perrier is owned by Nestle Company.

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