NEW YORK — Cosmetic giant Revlon, Inc. announced it has selected Grey as its global creative agency of record and MediaCom as its global media agency of record.
Grey will handle two of the company’s largest brands, Revlon and Elizabeth Arden, among others. Grey will provide integrated communications services including traditional and digital advertising, promotion and activation marketing. Grey New York, the agency’s flagship office, will serve as the global hub. The Company also recently expanded MediaCom’s current scope, making the shop the global media agency of record for all planning and paid media buying.
Grey and MediaCom are both owned by parent company WPP.
Mr. Fabian Garcia, President & CEO of Revlon, said, “Grey has a long track record and deep expertise in the beauty industry.” He continued, “The consolidation and streamlining of our creative and media agency partnerships enables us to achieve greater efficiencies, speed to market and better support the strategic communications goals and long-term growth strategies for our brands globally.”
Revlon is one of the world’s leading global beauty companies. It offers brands and products in cosmetics, skin care, hair care, hair color and fragrances under Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American Crew, Almay, Cutex, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve and John Varvatos. The company acquired Elizabeth Arden in 2016.