Moxy Hotel Opens in Times Square

Private developer the Lightstone Group has opened Moxy, a new hotel in the Times Square neighborhood with restaurants and lounges in partnership with TAO Group.

This is the first Moxy Hotel in NYC — a brand of Marriott Hotels first launched in Europe in 2014. This is the 15th Moxy Hotel to open and five more on the drawing board in NY. Lightstone has five other Moxy properties planned for New York City, Miami, and Los Angeles.

Formerly the New Mills Hotel, built in 1907 in Midtown Manhattan on 36th Street and 7th Avenue, Lightstone has transformed the historic building into a fancy new hotel – with 612 bedrooms and over 22,000 square feet of flexible event space.

Rates at the Moxy start as low as $187 per night for Marriott members.

The rooms range from king suites to quad rooms with twin bunks. All rooms include Yabu Pushelberg-designed versatile foldaway furniture, large walk-in rain showers, wood-frame beds with storage, and open pegboard closets. Saying goodbye to old-school hotel technology, bedrooms feature furiously fast and free Wi-Fi, Bluetooth soundbars, and large flat-screen HDTVs with personal screencasting technology allowing guests to stream Netflix, Hulu, YouTube and more.

TAO Group’s new eating and drinking destinations inside the Moxy include Legasea; a 185-seat Seafood Brasserie helmed by Executive Chef Jason Hall, featuring a menu of local, sustainable seafood dishes, Egghead; an egg-centric all-day breakfast spot, and Magic Hour Rooftop Bar & Lounge; NYC’s largest all-season hotel rooftop bar and lounge, featuring an “urban amusement park” concept and epic skyline views.

Magic Hour from TAO hopes to be one of the hottest spots in the city. “We need it to be attractive to locals, of course, but also comfortable for people visiting from Denmark or Delaware,” says TAO Group co-founder Noah Tepperberg. “We made Magic Hour more about attitude than exclusivity. If you’re here to have fun, no problem!”

“Moxy pushes the envelope, so we tossed out the rulebook,” said Toni Stoeckl, Global Brand Leader and Vice President, Marriott International’s Distinctive Select Brands. “Together with Lightstone, we set out to create a new paradigm within the New York hotel scene by bringing together the best-in-class in design, food & beverage and retail and giving them the freedom to allow their imaginations to run wild. The result has been a hotel experience like no other – fun, edgy, playful, and all at a killer price.”

Programming at the hotel is designed to appeal to savvy New Yorkers, bringing in guest DJs, pop-up trunk shows, guest speaker series, and collaborations with local digital artists. Moxy Times Square’s ongoing rooftop fitness series – #SWEATatMoxy – will launch with it-girl fitness studio modelFIT. Beginning Friday, October 6th, Moxy Times Square will offer complimentary modelFIT classes to guests and locals every Friday morning on Magic Hour’s indoor/outdoor terrace, featuring 360 degree views of the Empire State Building.

One of the guestrooms at the Moxy featuring a twin bed.
One of the guestrooms at the Moxy featuring a twin bed.

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