NEW YORK – Hearst is buying Rodale, publisher of health and fitness magazines and books based in New York and Emmaus, PA for a reported $220 million.
The deal is expected to close in early 2018 and requires government approval.
With 93 editions in 64 countries, Rodale publishes the largest, most established health and wellness lifestyle magazines, including Men’s Health, Women’s Health, Prevention, Rodale’s Organic Life, Runner’s World and Bicycling.
Hearst is the largest publisher of monthly magazines in the U.S. with 20 titles including Cosmopolitan, Elle, Road and Track, Good Housekeeping and Woman’s Day.
Rodale Books is known for titles including Former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward and Dave Asprey’s The Bulletproof Diet. The division’s highly successful series include Thug Kitchen, Wheat Belly and The South Beach Diet.
Maria Rodale, CEO of Rodale said: “We have a long-standing respect for Hearst’s commitment to connecting consumers with imaginative, engaging content across an ever-diversifying choice of platforms, technologies and experiences around the world. We believe our exceptional brands, businesses and employees will thrive in this culture of innovation and we are confident that Hearst’s stewardship will continue to grow the passionate and purpose-driven communities that Rodale has built over the past 70 years.”
Hearst Magazines President David Carey commented on the deal: “Maria Rodale has grown her family’s business into a peerless authority that reaches an enormous audience. Hearst and Rodale are already publishing partners around the world, including the U.K., the Netherlands and Japan, and we’ve seen first-hand how the content resonates. We are pleased to add them and all of Rodale’s brands to our vibrant and varied global portfolio, providing readers with dependable information and offering marketers unbeatable scale and a trustworthy environment in the increasingly important health and wellness space.”
Allen & Company LLC acted as financial advisor to Rodale in its sale and Wachtell, Lipton, Rosen & Katz acted as legal advisor.