Tiffany to Open Two Popup Stores in NY

High-end jeweler Tiffany & Co. is planning to open popup stores at two heavily-trafficked New York City destinations – Rockefeller Center and Grand Central Terminal. These stores are opening this month just in time for the holiday season and will offer a curated selection of jewelry and the company’s new Home & Accessories collection. These boutiques are Tiffany’s only New York locations outside its Fifth Avenue, Wall Street and SoHo stores and will target holiday tourists and commuters at Grand Central.

“Tiffany & Co. has long been a destination for visitors from around the world,” said Philippe Galtie, senior vice president, Tiffany & Co. “With new concept stores at two iconic New York City landmarks, we’re embracing the spirit of gifting this holiday season and beyond.”

The interiors of each store echo this year’s holiday flagship store windows and campaign, which are reinterpretations of Gene Moore’s legendary windows (Moore was Tiffany’s vice president of window display from 1955 to 1994). The stores will feature articulated wooden drawing figures in playful scenarios, pegboard towers and shipping crate displays showcasing Tiffany designs, including Tiffany T, Tiffany HardWear, Return to Tiffany® as well as elevated Everyday Objects and leather goods. The aesthetic details are a nod to Moore’s visionary styling that married wit and humor with the unexpected.

The Rockefeller Center location will be approximately 800 square feet, while Grand Central will have a slightly larger footprint of 1,200 square feet, both including back-of-house space.

The popup stores will open for approximately 12–18 months, beginning with Rockefeller Center in early November followed by Grand Central Terminal in mid-November, with the following hours:

• Rockefeller Center: Monday–Saturday, 10 a.m.–7 p.m.; Sunday, 12–5 p.m.

• Grand Central Terminal: Monday–Friday, 8 a.m.–8 p.m.; Saturday, 10 a.m.–8 p.m.; Sunday, 11 a.m.–6 p.m.