WSJ Launches Business Travel Service

NEW YORK —  The Wall Street Journal, the nation’s largest business newspaper, has introduced The Wall Street Journal Business Travel Service. The new online service is powered by Upside Travel and designed exclusively for the 20 million “do-it-yourself” (DIY) business travelers in the U.S.

The new service makes it possible for DIY business travelers to book their own trips for great prices online and get concierge-level service at no extra charge as often as they need it, 24/7 before, during and after their trips. Powered by Upside Travel’s state-of-the-art platform, The WSJ Business Travel Service enables business travelers to book individual flights and hotels, as well as create lower-priced travel packages with any mix of air, hotel and ground transportation.

With this new service, any business traveler now has the level of comprehensive service and access previously only available to employees of the very largest companies, with no fees, commitments or corporate approvals required. Business travelers can connect with travel experts for instant service via phone, chat or email.

A perk from Upside Travel is customers receive a gift card from major retailers when they book travel on the site.

The WSJ Business Travel Service and its special benefits, such as complimentary airport lounge passes, are open to all travelers. Members of the WSJ enjoy additional perks via WSJ+, the Journal’s loyalty program.

“We know that many of our readers travel frequently for business, often booking their own trips,” said Suzi Watford, Chief Marketing Officer, The Wall Street Journal. “Based on their feedback, we also know that many find the experience time-consuming and frustrating. With The Wall Street Journal Business Travel Service, we are very pleased to offer a service that eases the stress, giving our members more time to get on with business.”

Upside Travel is based in Washington, DC and founded by Jay Walker, who was a founder of

“We are excited to be a part of this significant new business initiative by The Wall Street Journal,” said Walker, Upside co-founder, Chairman and CEO. “The Journal has a historic and deep connection to business professionals, so they understand very well the challenges faced by do-it-yourself business travelers. What’s more, the Journal’s longstanding commitment to innovation and leadership in news and business journalism, along with its commitment to serving its readers with the highest quality products, makes The Wall Street Journal Business Travel Service a perfect fit for Upside’s capabilities. The Journal and Upside share a vision of providing excellence, choice and unprecedented value.”

The Wall Street Journal Business Travel Service offers a full complement of travel services, including:

  • 24-hour, instant access to concierge-level customer service via phone, chat or email at no extra cost.
  • Airline ticketing from all U.S. cities to domestic and international destinations, including refundable and non-refundable economy, business and first class flights.
  • Hotel rooms at thousands of chains and independent hotels nationwide.
  • Ground Transportation. A variety of ground transportation options.
  • Specially discounted prices. Packages of air and hotel, or a combination of travel components purchased typically save more money than those same travel components booked separately.
  • Gift cards. When business travelers choose package options that save their employers even more money on a trip, they get free gift cards to their choice of more than 50 retailers, including
  • Special benefits. Each time a customer buys from The Wall Street Journal Business Travel Service, they receive a free day pass to an airport lounge for use during that trip.
  • Frequent Flyer credit. Customers receive their frequent flyer miles and credit card points in addition to any free gift cards they may also receive.