Samsung Launches Store in Macy’s Herald Square

NEW YORK — Samsung has launched a new 1,000 square-foot store showcasing its products inside the Macy’s Herald Square flagship location in New York City. Customers can view and purchase a range of Samsung products, including an assortment of technologies in virtual reality, tablet, smartphone, wearable, the Family Hub refrigerator, QLED television, home audio and smart home categories.

Apple also has its own section within the Macy’s Herald Square store.

“At Macy’s, we are focused on providing what matters most to our customers – an even more engaging shopping experience and the best, most innovative products,” said Marc Mastronardi, Macy’s executive vice president of business development. “With the new Samsung experience at Macy’s Herald Square, we are creating an innovative and beautiful, one-of-a-kind digital playground in a flagship department store, featuring numerous installations and touch points for customer engagement.”

For the first time, customers can experience an integrated Samsung ecosystem designed to simplify daily life, all in a specially curated 1,000 square foot space on the main floor at Macy’s Herald Square. Explore the next innovation television wall, featuring The Frame, which seamlessly transforms from a 4K UHD TV to a gallery-like art display for a premium entertainment experience. Accessorize your smart TV with a variety of home audio and video products, including Sound+ soundbar and Blu-ray players.

Customers can take a ride in the 4-D virtual reality roller coaster experience that puts you at the center of an out of this world journey to a new landscape with the Gear VR with Controller powered by Oculus.

A full range of Samsung product and accessories will round out the tech lover’s paradise, including Galaxy S8, Galaxy S8+ and Galaxy Note8 smartphones, cases, wireless mobile accessories and more. Customers will also have the opportunity to test and purchase the latest Samsung wearables, including the Gear Sport, Gear Fit2 Pro and Gear S3, and complete their home tech ecosystem with the Samsung Connect Home Smart Wi-Fi System and assortment of Samsung SmartThings hubs, outlets and sensors.