Kellogg’s to Open Cereal Cafe In Union Square

Cereal giant Kellogg’s plans to open a permanent NYC Café featuring cereal-based meals on December 7th in NYC’s Union Square neighborhood.

The company previously operated a temporary cereal cafe in Times Square which closed earlier this year.

(Photo above: Tony the Tiger outside of the NYC Cafe in Union Square.)

Kellogg’s second build of the cereal café, located at 31 E 17th St., will be more than just a place to eat according to the company. It hopes to be a destination for foodies and people to chill, create and explore the endless possibilities of cereal all in one place, whether it be for breakfast, lunch or a snack later in the day. The new location will include several new elements:

  • Kitchen: Anchored by an open-concept kitchen where guests can watch as cereal creations are being made, visitors will be able to select items off the menu or create their unique flavorful combos – including a DIY cereal creation station with ingredients fresh from the Union Square farmer’s market.
  • Menu: The new location will offer a revamped cereal-inspired menu – including some favorites from our original Times Square location and new creations inspired by surprise partners.
  • Insta-worthy: The concept was designed and made with the social media enthusiasts at heart, allowing guests to capture the perfect cereal selfie and food photo in one of many areas where cereal and Kellogg’s characters vibrantly and colorfully come to life.

“We’re excited people can experience cereal in new ways all the time at our permanent location, versus other pop-ups which we’ve seen can quickly come and go. Whether people stop in for a quick meal or end up spending the afternoon or early evening with us, Kellogg’s NYC Café in Union Square will truly be a home for food exploration—tailored to give everyone endless flavor possibilities when it comes to cereal,” said Aleta ChaseKellogg’s Marketing Director. “We’re excited to see how people re-think the possibilities of cereal and how their creations might inspire us to bring new products to life.”

Kellogg’s cereal brands include: Apple Jacks, Rice Krispies, Corn Flakes, Frosted Flakes and Raisin Bran.

The cafe was designed by Anthony Rudolf and Sandra Di Capua of Co.create NYC. The experience will be five times the size of the former location, making way for dining, lounging and collaboration spaces where guests can experience cereal during work or play, morning to night.

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