PURCHASE, NY — Pepsi has hit one out of the ballpark, signing an endorsement deal with the New York Yankees’ young star Aaron Judge. As one of the newest members of the “Baby Bombers,” outfielder Aaron Judge will serve as the face of Pepsi soda.
Judge hit a rookie record 52 home runs this past season for the Yankees and also won the Home Run Derby at the All-Star Game. Terms of the endorsement weren’t released, but Judge will likely get millions of dollars per year promoting Pepsi. This is much more than his Yankees’ pay currently where he earned only $544,500 in his first full season despite leading the American League in homers.
“We are thrilled to welcome Aaron to the Pepsi family,” said Justin Toman, Senior Director, Sports Marketing, PepsiCo. “He’s one of the biggest rising stars in baseball and we’re looking forward to working together to engage baseball enthusiasts in new and unique ways next season and beyond.”
Judge has had a historic first full season as a New York Yankee and has quickly become one of the biggest stars in the league. He led the Yankees to the American League Championship Series, falling to the now champion Houston Rockets in seven games.
“I am very excited to be working with Pepsi. Having grown up with Pepsi in my home, it makes this partnership even more special,” said New York Yankees outfielder Aaron Judge. “Just like Pepsi, I always try to find ways to celebrate this great sport with our fans. They’re now providing me another way to share my passion for the game.”