Hungry’s clients include Sephora, Fast Company, Bacardi, Intel, Google and Samsung.
Donnelly, who previously served as Hungry’s Founder and Managing Director, remains Managing Director of Hungry and becomes Head of Product within F&P, as part of the agency’s leadership team. The staff of 12 from Hungry will remain intact and join F&P’s 55 full-time staff members in the agency’s New York office. The Hungry brand name will remain.
With digital, social, mobile and tech needs already making up more than half of F&P’s remit with clients, the acquisition of Hungry is a driver of both additional expertise and growth. The two agencies have already begun working together, collaborating on clients such as Seabourn and Two Trees.
“My goal for F&P is to continue future-proofing our offering so that we’re always one step ahead of the curve,” said Mark Figliulo, Founder and CEO of F&P. “Culturally, Hungry and F&P are a great fit and bring the best talent together under one roof. We will continue to set the bar for brand storytelling in today’s world.”
“Hungry is known for its innovative digital and technical offerings,” said Donnelly. “We’ve developed a strong relationship with F&P over the past two years and we already work on great clients together. This is a natural next step for us both as we share similar visions for our companies. I can’t wait to integrate our services and showcase our talents to a broader set of clients.”
Hungry’s capabilities, which include strategy, web and app design and development, product and experience design and development, engineering, digital marketing, SEO and creative services, complement F&P’s strong reputation for outstanding brand and communications strategy, creative and full service production capabilities.