NEW YORK – NBCUniversal, Verizon and Macy’s announced that the 360 livestream of the Macy’s Thanksgiving Day Parade on Verizon’s YouTube page will return for a second year with enhanced camera positions including a traveling camera onboard the lead Parade float. New to the television broadcast through this year’s partnership is the first Picture in Picture activation in parade history, giving audiences non-stop content in commercial time, and a special segment produced by Verizon.
Miss USA 2012 Olivia Culpo will return as host and will be joined by BuzzFeed’s Keith Habersberger.
Livestream viewers on Verizon’s YouTube page will have an elevated experience this year through augmented reality within the feed showing Parade fun facts and social posts, some of which will be connected to redeemable Verizon offers. The livestream will be synced with the start of the parade tomorrow at 9am on NBC.
As part of the NBC broadcast, Verizon will produce a 60 second segment dedicated to thanking the first responders who give up their holidays and time with their families to help keep us safe year round.
“The Macy’s Thanksgiving Day Parade is the Super Bowl of family viewing in the way it captures a multigenerational audience at scale,” said Mark Marshall, Executive Vice President, Entertainment Advertising Sales, NBCUniversal. “Verizon is a valued partner as we work to show the power that NBCUniversal has in reaching consumers of all ages at any of the touch points where they consume media.”
“The variety of this year’s integrations allow us to deliver an unprecedented parade viewing experience and access to consumers,” said John Nitti, Chief Media Officer, Verizon. “The partnership with NBCUniversal and Macy’s demonstrates how Verizon uses technology to bring unprecedented access and experiences, allowing for a full 360 immersive experience for one of the biggest cultural moments of the year, so everyone can be on the parade route.”