NEW YORK – Condé Nast has selected Samantha Barry as the new editor-in-chief of Glamour, the eighth editor to hold this distinction. In her new role, Barry will oversee all content development, production and consumer experiences for Glamour’s digital, social, video and print platforms.
Barry previously served as executive producer for social and emerging media at CNN Worldwide, where she led the social teams across all CNN bureaus and developed strategy for editorial teams working across publishing, news-gathering, digital and TV. Barry’s appointment takes effect on January 15. She replaces long-time editor Cindy Leive, who stepped down at the end of 2017.
“Sam is Glamour’s first digital-native editor, which is to say she arrives from the future rather than the past,” said Anna Wintour, artistic director of Conde Nast. “As an editor she has led all manner of news coverage from the 2016 presidential election and the horrific Las Vegas mass shooting to the love story voicemails and the 2018 New Years Eve festivities. Sam understands social media as a tool for storytelling and reporting; a way to support social conversation and the ever-changing contours of what’s cool. Sam is fearless like so many leaders of the moment and has both a reverence for Glamour’s history and a crystal clear view of its future in the digital environment.”
Glamour, one of the biggest fashion and beauty media brands in the world, attracts more than 15 million consumers across social, 10 million in print and 7 million in digital each month.
“As we continue to innovate our content and distribution to reach next generation audiences, it is critical that our content creators understand the symbiotic relationship between the audience, content and the best platforms to deliver each story and experience,” said Bob Sauerberg, CEO and President, Condé Nast. “Samantha’s fluency in connecting with consumers in digital, social and video will give Glamour fans the content they love, and in ways that are most meaningful to them.”