While many magazines are going online only, Dow Jones is doing the opposite with Mansion Global. The Wall Street Journal publisher has launched a print magazine this month based on its popular luxury real estate website.
The first issue of Mansion Global magazine appeared in the March 19th edition of Barron’s magazine, polybagged with the March 19th edition of Financial News and Private Equity News and distributed independently in the U.K., Middle East and Asia. Building on almost three years of success online with nearly 2.5 million unique monthly users, Mansion Global is hoping to expand its brand with a print edition.
“The inaugural issue of Mansion Global’s print magazine represents a significant moment in the life cycle of our brand,” said Mae Cheng, Publisher and Editor-in-Chief of Mansion Global. “Print provides yet another platform for Mansion Global to reach global luxury home buyers and real estate enthusiasts with our original mix of news, data, insights and high-end property listings.”
Almar Latour, Publisher of Dow Jones Media Group, said: “Mansion Global has already proven its credentials as a digital-first brand, as well as in premium live journalism. As the market for international real estate continues to grow in size and sophistication, so has the appetite for Mansion Global. We are delighted that the new Mansion Global glossy magazine provides our advertising partners with another luxury vehicle for their brand messages, extending our reach to influential audiences around the world.”
Mansion Global is part of Dow Jones Media Group, a suite of digital and print brands that include Barron’s, MarketWatch and Financial News.