NEW YORK — Rightway Healthcare, a New York-based patient navigation and healthcare advocacy platform for employers and their employees, has secured $20 million in a Series B funding round led by Thrive Capital. The financing will be used to expand Rightway’s navigation platform and explore new opportunities to deliver its products across the healthcare sector.
“Rightway is modernizing the fragmented healthcare ecosystem by combining its innovative technology with devoted healthcare professionals to provide a high quality, cost efficient navigation platform for employers and their employees,” said Kareem Zaki, General Partner at Thrive Capital. “There is significant demand for an improved healthcare navigation solution. We’re particularly excited to help Rightway enter into pharmacy benefits, an area perfectly suited for their model. We look forward to working closely with Jordan and his team as they continue to improve patient outcomes and lower healthcare costs for employers.”
Rightway works directly with companies to optimize employer expenditure, while delivering complete healthcare navigation solutions through its high-tech, high-touch platform for their employees. Rightway’s client base ranges from small firms to large companies including global law firms and public investment banks. With the additional capital from Thrive, Rightway will continue to build its proprietary software and deliver its services to more customers across the healthcare industry, including expanding into the important category of pharmacy benefits.
Jordan Feldman, Rightway’s CEO, said, “We are thrilled to announce our successful Series B and to be recognized by Thrive for the impact of our business. Thrive is renowned for building sector-defining healthcare companies, making them the perfect partner for us as we continue to evolve as the leading healthcare navigation company. Their expertise and experience in the industry will help us build our product offerings, capabilities and reach.”s
Rightway has offices in Hudson Yards and says it will double its headcount this year. The company reports more than 800 corporate customers serving over 500,000 members nationwide.