NEW YORK — Ryan Serhant, one of NY’s top real estate agents and a star on Bravo’s Million Dollar Listing New York reality show, is launching his own brokerage SERHANT.
According to Real Trends, Serhant was the No. 1 broker in the NYC area in 2019 and ranked third nationwide with $721.9 million in sales volume.
Since its inception at Nest Seekers International in 2008, The Serhant Team, created and led by Ryan Serhant, has completed over $4 billion in sales. The Serhant Team has become the most followed real estate brand in the world with 3.5 million followers across their various social media platforms, an average of 100 million impressions per month, and high-profile property listing videos garnering over a million views each on YouTube.
Serhant’s popularity has been helped by its own in-house film studio which helps create content for social media sites. The studio will help promote SERHANT. listings as well as its agents, with lifestyle shows featured on YouTube. Listed, a first-of-its kind lifestyle channel for real estate, is produced by SERHANT. Studios, and will feature and build profiles for agents of diverse backgrounds and create shows based around passions such as cooking, friendships and home entertaining.
“At SERHANT., we exist to amplify the success of others – both our clients and our agents,” said Founder, Ryan Serhant. “With a vertically integrated company, we have a sustainable model built for a world that is undergoing massive change, one that is ready for today and strong for 2030 and beyond. By incorporating proprietary elements like media, branding, tech, a film studio and an education platform into our foundation on day one, we create a company with a unique blueprint that consistently operates in sync to showcase and sell more properties than anyone else.”
Another specialty group under the real estate brokerage is SERHANT. Signature, an expertly curated, media-powered marketing program dedicated to properties valued at $10 million or more. For properties that qualify as SERHANT. Signature, its sellers will work with a dedicated team of experts to carefully position high-net-worth clients’ homes to a global luxury audience through fine-tuned media exposure, with a targeted reach not seen before in traditional real estate brokerages.
“I have spent the past 12 years obsessed with real estate, innovation, creating, and selling,” added Serhant. “In bringing together the media and education sides of my businesses, with the power of my proven formula to sell real estate, we are creating a brokerage built to lead in tomorrow’s marketplace. I am inspired by the entrepreneurial spirit and entertainment value that transcends all industries and I am excited to drive the future of the global real estate brokerage business, which looks very different today than it did just ten years ago.”
All of Ryan Serhant’s existing and active projects from his tenure at Nest Seekers International will continue to be represented and managed as before, with both Ryan, his team, and Nest Seekers’ full commitment, resources and power.