Pillar Launches With $7 Million Seed Funding

NEW YORK — A new service called Pillar has launched to make it easier for people to organize and store their family’s most important information in a secure online dashboard that they can share with other trusted family members. The platform said it has raised $1.5 million in a seed extension led by Kleiner Perkins, totaling $7 million for a seed round.

Pillar provides step-by-step guidance on what to do as family members age and offers customized checklists that detail all the important information families might need to navigate that moment smoothly.

Pillar addresses all of the modern family’s recordkeeping needs across medical, financial, legal, identity, and housekeeping information. The platform stores and organizes important documents and information, enables secure family collaboration, offers customized checklists, and even prevents fraud and scams targeting the elderly population. Documents such as power of attorney, healthcare proxy, advance directive, wills and trusts are now accessible remotely and securely by all trusted family members so decisions can be made quickly and without confusion.

Pillar charges a subscription fee of $9.99 per month when paying annually ($119.88 per year) or $14.99 per month when paying monthly. All users will have access to resources and exclusive guides to make sure your loved one is protected from common scams and elder abuse.

Pillar is on a mission to make life less stressful for all caregivers by enabling them to better protect and care for their loved ones. Pillar educates its users with a library of resources featuring customized content for individual needs. The platform also includes a built-in fraud protection service that works behind the scenes to protect all family members.

“In 2017, my mom was diagnosed with a rare autoimmune disorder. As my siblings and I stepped in to help her, we found there was no easy way to stay up to date on crucial affairs such as her insurance and medications. As paperwork from the hospital piled up, I spent hours researching what to do, what to keep, what to throw away, and more,” says Michael Bloch, Founder & CEO at Pillar. “I realized there had to be a better way for a family to deal with this, so we launched Pillar to help people better protect and care for their loved ones. Pillar is especially valuable during the time of COVID, when people are struggling to manage all their responsibilities across children, partners, jobs, and now increasingly, the needs of their elderly parents that might live thousands of miles away.”