NEW YORK — Small Door Veterinary, a membership-based veterinary service, announced $20 million in Series A funding alongside expansion plans including a new practice on Manhattan’s Upper East Side (1231 Third Ave) coming this summer . The company has an ambitious rollout plan to open 25 locations by 2025 as it plans to transform and reimagine the outdated veterinary care experience.
Small Door’s flagship location opened in early 2020 in New York City’s West Village (15 Seventh Avenue) and delivers veterinary care through a membership-model with benefits that include 24/7 access to telemedicine, transparency in pricing, and honest medicine – backed by a first-of-its kind approach which provides salary-based compensation with complete benefits packages including student debt repayment to veterinarians and technicians, instead of commission-based compensation.
Small Door’s Series A financing was led by Los Angeles-based Toba Capital, with participation from Pentland Group, and additional investment from existing investors Lerer Hippeau, Primary Ventures, Brand Foundry, Howard Draft, Zach Weinberg and Nat Turner. “In a category where nothing matters more than quality of care for pets and quality of service for pet owners, Small Door provides the best experience in the industry. We’re thrilled to partner with Small Door to build the most trusted veterinary brand in the country,” shared Patrick Mathieson of Toba Capital.
Small Door also announced that CityMD co-founder and Chief Growth Officer, Nedal Shami, has joined its Board of Directors. Nedal joins an existing group of Directors and Advisors that include well-known healthcare executives and business leaders like Tom Lee, founder of One Medical Group and Richard Park, founding CEO of CityMD.
“We have reimagined veterinary care through the eyes of the pets and pet parents we serve, and the results speak for themselves – our members love the experience and give us glowing reviews. Equally important, we’ve also reimagined the workplace, creating an environment that supports and nurtures our staff, leading to happier humans who are empowered to deliver a better experience for our members. This fresh capital allows us to give more pet parents the opportunity to experience Small Door,” explained co-founder Josh Guttman.
Small Door is the first veterinary care provider to receive the designation as a Certified B Corporation, joining a global community of companies who are committed to putting people and the planet before profits and redefining what it means to be a successful enterprise. Small Door is also AAHA-accredited, a recognition of veterinary facility quality, based on over 900 stringent standards and awarded to only 15% of veterinary care providers in the US.
