NEW YORK — Foot Locker, the national sneaker chain, has unveiled a new retail concept at its Willowbrook Mall location in Wayne, NJ, and will incorporate learnings from this concept into new stores.
At Foot Locker, the retail store experience is the heart of sneaker culture. Informed by customer insights, this “store of the future” features a bold storefront, distinct in-store environment, expanded footwear and accessory selections, an emphasis on sustainability, dynamic digital fixtures, and other technological advances. The concept also provides Foot Locker’s sneaker ambassadors, the iconic Stripers, with the ability to elevate their customer service through a sharpened high-tech toolkit.
“Our new store concept cements Foot Locker’s position as the leader in sneaker culture by offering an engaging, cutting-edge shopping experience for the sneaker passionate,” said Mary Dillon, Foot Locker, Inc. President and Chief Executive Officer. “As we continue progressing against our Lace Up Plan, this inventive retail experience delivers on our promise to power up the portfolio, while providing an unparalleled, omni-focused customer experience.”
The new store concept’s features include:
“After nearly 50 years, Foot Locker continues to be the beating heart and global home for all things sneakers,” said Frank Bracken, Foot Locker, Inc. Executive Vice President and Chief Commercial Officer. “Building on our sustained momentum, we’re thrilled to bring our revitalized store expression to our customers across the globe, inspiring them to shop top brands and unlock their inner sneakerhead with the help of our iconic Stripers.”
Throughout 2024, additional locations of Foot Locker’s new store concept will open, including the brand’s 34th Street flagship location in New York City. The store will also introduce a reimagined Kids Foot Locker experience, including a space where parents and kids can meaningfully connect. Additional reinvented Foot Locker store concepts will be introduced globally in Paris, Melbourne, and Delhi throughout the year.
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