Launchmetrics Lands $50 Million Investment

The Launchmetrics executive team.

NEW YORK — Launchmetrics, a developer of technology to measure marketing campaigns and social media influencers, has closed a $50 million investment from Bpifrance, Seventure, Cipio Partners and Famille C (Famille Courtin-Clarins).

The company plans to use the funding to expand global reach, accelerate product growth and innovation, as well as hire additional sales & marketing staff.

Launchmetrics uses data science to measure impacts of influencers and reach among social media. The company says it works with over 1,700 brands including Dior, Porsche, Levi’s, and Playstation.

Launchmetrics has over 170 employees in New York and offices worldwide. It was formed in 2015 by the merger of Augure, an influencer marketing software company, and Fashion GPS, the premier technology provider of the fashion industry.