Five Below Opens First Manhattan Store

NEW YORK — Discount retailer Five Below, where every item is $5 or less, has opened its first Manhattan store on Fifth Avenue.

The chain has nearly 750 stores in 30 states and its merchandise is geared mostly to tweens (10-12) and teenagers.

Selling everything from smartphone accessories and Bluetooth speakers to fashion and beauty products to toys and candy, Five Below is now open at 530 Fifth Avenue, between 44th and 45th streets.

“Fifth Avenue has long been the gold standard for any retailer, and we could not be more thrilled to bring our exciting shopping experience to one of the busiest blocks in the world,” said Joel Anderson, president and CEO of Five Below. “We’re confident that we’ll be an appealing destination to many of the thousands of people who will pass our doors every day.” 

The midtown store will open to the public at 9:00 a.m., Friday, Nov. 2.  Upon entering at street level, customers will be greeted by a giant, 567 square-foot Instagrammable mural depicting an iconic New York City scene. While inside the store, customers will be wowed by the vast toy section, including radio-controlled cars and flying heli-balls, thousands of tech accessories, hundreds of sports balls, yoga mats and backpacks, toys for pets and room décor as well as a “Big Apple” product area – and the fun, upbeat shopping experience.  The store will be open seven days a week.

“We’re very excited to be opening this store just in time for the coming holiday season,” said Anderson.  “We have put in place a dedicated program to increase our toy and gifts selection, not just for New York, but across the entire country.”

Five Below has opened over 30 stores in the outer boroughs and suburbs of New York City, but this is the Philadelphia company’s first foray into Manhattan.  The Fifth Avenue location will mark the rapidly growing retailer’s 746th store nationwide.  It has plans to have a total of approximately 750 locations by year-end.