Real Estate Retail

Hudson Yards to Feature Boutique Stores in Floor of Discovery

NEW YORK – Hudson Yards plans to unveil a lineup of boutique shops, dubbed the Floor of Discovery, on the second floor of The Shops & Restaurants at Hudson Yards in March. The Floor of Discovery will house a unique collection of first locations from online brands and experiential shopping offerings from modern brands. These store will open alongside the broader neighborhood on March 15, 2019.

Retailers coming to the Floor of Discovery include: Mack Weldon’s first-ever store; Rhone’s first permanent store; Heidi Klein’s first U.S. store; M.Gemi’s first permanent store in New York City featuring community events and VIP appointment booking powered by Resy; Milk & Honey Babies; MUJI, which will include a custom embroidery station and in-store coffee service; Stance; b8ta’s first in-line store in New York City; FRANKIE CoLAB’s first permanent flagship store in New York; a concept store from L’Oréal; UNIQLO; Lovepop; Madewell; BATCH and AG Jeans by Adriano Goldschmied. Food and beverage offerings on this floor include a new concept from Citarella with dine-in services and expanded takeaway options; The Drug Store, a retail concept from DIRTY LEMON parent company Iris Nova, features a unique bar experience alongside a cashierless vending store; and Momofuku’s Fuku.

The Floor of Discovery will also be home to Snark Park, a permanent exhibition space from Snarkitecture featuring a tri-annually rotating schedule of playful and immersive design environments. Each Snark Park installation will be accompanied by a unique retail experience, including an exclusive partnership with KITH Treats, Snarkitecture-designed limited edition objects, as well as one-of-a-kind collaborations with brands from around the world.

“The addition of sought-after emerging brands and one-of-a-kind experiences round out our already exceptional collection of leading brands in every category from luxury to fast-fashion. A spirit of creativity unites the Floor of Discovery, from shopping to dining to Snark Park’s imaginative exhibitions,” said Related Companies Retail Specialist Esty Ottensoser. “It reflects our passion for creating a destination that fosters retail innovation, offering our customers and retail partners opportunities to explore new products, services and technologies.”

The Shops & Restaurants, anchored by New York City’s first Neiman Marcus, comprise more than a mile of shopping and feature over 100 shops and restaurants. Many of these locations will be the first of their kind and encompass a wide range of unique offerings, from New York’s first Forty Five Ten boutique to the first international restaurant from rhubarb, London’s premier hospitality group. Visitors will have direct access to the High Line and an underground connection to the No. 7 Subway, making the Hudson Yards retail center one of the most connected shopping destinations in the city.

“Related’s innovative approach to retail made our decision to open Mack Weldon’s first store at Hudson Yards a no-brainer. Together we share the vision that high-touch, immersive and unique customer experiences will continually shape the future of retail. We’re eager to interact face-to-face with the thousands of Mack Weldon customers who will be at Hudson Yards daily, providing them with the same convenient shopping experience they’ve had with our brand online for years,” said Brian Berger, Founder and CEO of Mack Weldon.

Hudson Yards is being developed by Related Companies and Oxford Properties Group and is a new neighborhood on Manhattan’s West Side. The largest private development in the United States, Hudson Yards comprises more than 18 million square feet of mixed-use development.